Germany Shore S3 by Debora VoigtGermany Shore S3 by Debora Voigt

Germany Shore S3

Debora Voigt

Product Strategist

Content Creator

Social Media Manager

Adobe Premiere Pro

Instagram

TikTok

Germany Shore goes into S3

This year with the same name and only one Home Network to promote. So we had the best enviroment to take the season and its Social Media Presence to the next level!

Casting

In year 3 my main task was to ensure the Cast is as divers as ever and check our candidates if they fit in our Family. Together with my colleagues at the network, we discussed ensemble and choreography and made the final Cast decision. I was very happy to see all the different backrounds we could showcase with our casting

Production

On production site I was able to use the two daily breaks to create social media content in form of picture, selfie and short form videos. I also supported the team with talent handling and reviewing cast conections and content strategy. I also was in charge of handeling press pictures and promo liners during this period.

This year we could finally film outside the villa setting without Covid restictions, where I was able to tag along and create more social content and support Story Producers and Talent Handling

Social Media & Marketing Days

Together with the Marketing Manager of MTV I planned and coordinated the two Social Media Days. For that we booked a team of Freelancers with the intention to create around 70 assets for Social Media + the key art (pictures above), all in the shooting location.

I was in charge of managing the production and coordinating all different parties, so everyone could achieve their assignments in the short period of time. I was also busied with handling the cast and their needs, after being locked up in a Villa for two weeks of partying and drinking.

Roll Out

Some month after production it was time to review and approve the Key Art & Social Media content that was created.

After that together with marketing, PR & Sales we created a promo strategy, based on that I formed a our Social media strategy - which focused on TikTok, Instagram and YouTube.

Together with my colleague we clipped additional content from the show, edited the videos and pictures that was created during production and handled copywriting, posting and community management.

We aimed for follower growth and generating first streams for the new season of Germany Shore on Paramount+. We also coordinated and over viewed Influencer and Cast Postings, as well as creating assets for Paid Campaigns.