Project Overview

Kralev Dance, a ballroom dance studio in Tempe, AZ, needed a dedicated landing page to capture more leads and promote their beginner dance lessons. Their existing site lacked a lead generation form, making it difficult for potential clients to get in touch.

We designed a landing page with a focus on user-friendly lead capture, featuring a prominent form, clear CTAs, and social proof in the form of student testimonials. To drive conversions, we promoted special discounts on beginner lessons.

Our design helped the business transition from relying solely on word-of-mouth to generating 20-30 leads per month.

Kralev Dance needed a dedicated landing page to capture leads for their ballroom dance lessons. The challenge was to design a high-converting page that would generate more leads and boost interest in their services.

The previous site lacked any lead generation form, and prospective clients could only reach out by manually searching for contact information or word-of-mouth.

Additionally, initial attempts to offer e-books for email capture were unsuccessful, as this approach didn’t resonate with the target audience, who preferred in-person experiences.

We focused on designing a user-friendly landing page optimized for lead generation. We conducted market research to better understand user behavior, testing different incentives for lead capture. Instead of relying on the e-book offer, we highlighted services like discounted beginner lessons, and incorporated testimonials from satisfied students to build trust.

We created a visually appealing landing page with a prominent lead capture form, offering a special discount for beginner lessons as the primary incentive. Clear and compelling CTAs such as “Book Your First Lesson” and “Start Dancing Today” were strategically placed to encourage immediate action.

Social proof was reinforced by displaying real testimonials from students who had positive experiences with Kralev Dance, and we enhanced the page with trust-building elements to drive conversions.

The redesigned landing page significantly increased Kralev Dance’s lead generation. Within the first three months, the page began capturing leads, contributing to a 300% increase in new client inquiries.

The streamlined design, improved user journey, and targeted messaging attracted more local interest, helping the business establish stronger relationships with prospective clients.