A news company specializing in African political news and global African affairs needed a strong, recognizable logo. The goal was to create a symbolic and professional identity that reflects the company’s mission of delivering in-depth news coverage about Africa.

Concept Development – Understanding the company’s focus, I explored visual elements that represent Africa’s identity and political landscape.

Symbolism & Color Choice – I incorporated the African map into the design, symbolizing the company’s deep connection to the continent. The use of brown represented stability, heritage, and a strong foundation in African journalism.

Final Refinement – I refined the logo to ensure clarity, professionalism, and versatility, making it adaptable across various media platforms.

A strong and meaningful logo that visually represents Africa and political journalism.

A professional and recognizable brand identity suitable for digital and print media.

A satisfied client with a logo that effectively communicates the company’s mission.

This project highlighted the power of visual storytelling in branding. By combining strategic symbolism and thoughtful design, I created a logo that enhances the company’s credibility and connection to Africa’s political landscape.