Mobile Banking App Compaign

BMCI, one of Mauritania’s leading banks, launched its new BMCI Mobile Banking application to provide customers with seamless and secure digital banking services. To support the launch, BMCI needed a visually compelling campaign that effectively communicated the app’s benefits and drove user adoption.

I was responsible for designing a multi-platform marketing campaign that included:

Social Media Posts: Engaging visuals and promotional content tailored for BMCI’s digital audience.

Roll-ups & Flyers: Informative print materials highlighting key features and benefits of the app.

Billboards: High-impact outdoor advertising to increase brand awareness and encourage downloads.

BMCI needed a campaign that was both modern and accessible, ensuring customers understood the app’s ease of use, security, and essential features. The challenge was to create a cohesive visual identity that remained professional yet inviting to a broad audience.

Increased awareness of BMCI’s mobile banking services across digital and physical platforms.

Strengthened BMCI’s brand presence with a consistent, sleek, and professional campaign.

Encouraged downloads and user engagement with the new mobile app.

This project reinforced the power of strategic design in financial marketing. By combining clean aesthetics with clear messaging, the campaign successfully positioned BMCI Mobile Banking as a trusted, user-friendly solution for customers.