This portfolio case study demonstrates

This portfolio case study demonstrates a Google Ads lead generation strategy developed for a UK-based interior design business. The project focused on attracting high-intent prospects through keyword research, campaign structure planning, audience targeting, ad copy creation, and conversion tracking setup.

The objective was to create a scalable lead generation system that could increase qualified enquiries while maintaining efficient advertising spend. The strategy included search intent analysis, responsive search ads, landing page recommendations, and performance measurement using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

This case study highlights my approach to building data-driven Google Ads campaigns that support business growth through improved lead quality, conversion tracking, and campaign optimization.