This case study demonstrates a

This case study demonstrates a Meta Ads lead generation strategy developed for a UK-based interior design business. The project focused on attracting homeowners and property owners interested in interior design services through targeted Facebook and Instagram advertising.

The work included audience research, customer persona development, campaign structure planning, creative strategy, ad copy development, and Instant Form lead generation setup. Special attention was given to identifying high-intent audiences, creating compelling offers, and designing a smooth lead capture process to maximize inquiry volume and lead quality.

The strategy also covered campaign objectives, audience targeting, retargeting opportunities, lead qualification questions, performance metrics, and optimization recommendations aimed at improving conversion rates and reducing cost per lead.