Mehreen A.
Performance Marketer driving leads through Google Ads & Meta
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This case study showcases a complete Meta Ads lead generation strategy for a UK-based interior design business. It includes audience research, campaign structure, ad creative concepts, Instant Form strategy, lead generation funnel planning, and performance marketing recommendations. The project contains screenshots demonstrating campaign planning, targeting strategy, creative development, and conversion-focused lead generation workflows.
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This portfolio case study showcases a complete Google Ads lead generation strategy developed for a UK-based interior design business. It includes keyword research, campaign structure, audience targeting, ad copy creation, conversion tracking planning, and optimization recommendations. The project demonstrates how Google Ads can be used to attract qualified leads and support business growth through data-driven PPC marketing.
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This case study demonstrates a Meta Ads lead generation strategy developed for a UK-based interior design business. The project focused on attracting homeowners and property owners interested in interior design services through targeted Facebook and Instagram advertising.
The work included audience research, customer persona development, campaign structure planning, creative strategy, ad copy development, and Instant Form lead generation setup. Special attention was given to identifying high-intent audiences, creating compelling offers, and designing a smooth lead capture process to maximize inquiry volume and lead quality.
The strategy also covered campaign objectives, audience targeting, retargeting opportunities, lead qualification questions, performance metrics, and optimization recommendations aimed at improving conversion rates and reducing cost per lead.
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This portfolio case study demonstrates a Google Ads lead generation strategy developed for a UK-based interior design business. The project focused on attracting high-intent prospects through keyword research, campaign structure planning, audience targeting, ad copy creation, and conversion tracking setup.
The objective was to create a scalable lead generation system that could increase qualified enquiries while maintaining efficient advertising spend. The strategy included search intent analysis, responsive search ads, landing page recommendations, and performance measurement using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
This case study highlights my approach to building data-driven Google Ads campaigns that support business growth through improved lead quality, conversion tracking, and campaign optimization.
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