Virtual Payment Card | @Marcilio Cabral Portfolio

When an applicant signs up to work for E-Cash, they normally have to wait about 7 - 14 days to receive their E-Cash payment card in the mail. This payment card is used by Shoppers to check out groceries so that they don’t have to use their personal debit or credit cards. This waiting period is a barrier to faster shopper activation, which is measured by how fast a shopper works their first batch.

In Summer 2021, I devised a virtual payment card to drive faster activations for shoppers so that they can start their first batch without having to wait for the physical card to arrive.

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For my initial pilot, I wanted to test a zone with shoppers who were waiting for their physical card to arrive in the mail. I was interested in seeing shoppers activate Apple Pay while waiting for their physical card in the mail. However, I still wanted them to activate their physical card since not all stores are able to accept virtual payments.

I focused on measuring the impact virtual card activation had on overall activation. I wanted to see if shoppers understood the value of activating their virtual card during onboarding, and a way for them to do it on the dashboard as well

Before beginning this project, I knew this would be the perfect opportunity for me to hone my design skills. I had just started exploring the prodigious field of UI/UX Design so I figured the best way for me to learn would be to just throw myself into a project, and go from there.

Looking back now, that is a complete understatement. Within the last two months while working on this project, I was able to learn all the things I set out to learn in order to deliver this project and a lot more.

I think one of the best things about the design process is that you come to curate your own. You learn what works for you, and what doesn’t. You learn how to do things faster, better, and more efficiently. You learn random things along the way while trying to learn about the thing you actually set out to learn.

And the cherry on top of that is that it doesn’t end; it is iterative, and you can always go back to whichever stage you feel needs improvement.