Britcar UK are a Land Rover and Jaguar car parts company based in Ipswich, Suffolk. I run ads over Facebook and Instagram.
Over a 6-month period re-targeting customers with paid ads:
934 unique customers placed purchases. For every £1 spend on ads, Britcar made £68.96 - this is known as their Return on Ad Spend (ROAS) figure.
These ads reached 124,361 people and the ads were seen by this group 2,822,579 times (impressions).
12.06% of those reached clicked a link (Unique CTR).
5,557 reactions to these posts - 'likes, love, wow, haha' etc.
Over a 6-month period prospecting new customers with paid ads:
215 unique customers placed purchases. For every £1 spend on ads, Britcar made £12.56 - this is known as their Return on Ad Spend (ROAS) figure.
These ads reached 4,784,244 people. Ads were seen by this group 12,550,544 times (impressions).
3% of those reached clicked a link (unique CTR), costing £0.04 per link click.
Overall stats for the 6 months:
4,869 new Facebook page likes - taking them from 4,805 to 9,674.
1,013,834 people engaged with the Facebook page (includes any click on our page).
On average, 66,395 people every day saw content from their Facebook Page or had info about their Page enter their screen.
On their new Instagram page, they gained 2,482 followers
