I conceptualized and produced a series of Instagram ads that served as an introduction to the product, explaining what the product is and how to use it. 

When introducing a completely new product to the market, there are bound to be some questions. A FAQ highlight story on the PLUS Instagram profile answers as many questions as you could come up with regarding the sustainability, shipping, and scents that PLUS body wash comes in.

Breaking down the use of a seemingly complex product into an easy to understand 3 step process was essential to the paid social campaign around the PLUS launch. I served as paid social strategist for the still ads that went live at launch.