Engagement Boost for Skincare Brand (sample)
Jamie Santos
Copywriter
Social Media Manager
Content Creator
Canva
Facebook Business Manager
Instagram
Instagram Ad Campaign for Face Mask
Objective: Increase engagement on Instagram and drive sales and traffic to the website
Headline: Get Your Skin Glowing Like Never Before
Text/Caption: Unlike other masks, our formula combines the purifying power of kaolin clay with the gentle exfoliation of rice hull powder and the hydrating benefits of 5% honey. This powerhouse blend not only detoxifies and refines your pores but also leaves your skin feeling incredibly smooth and hydrated.
What sets us apart? Our mask’s exclusive formulation is designed to deliver visible results you can see and feel. Don’t just take our word for it—99% of customers rave about their glowing, refreshed skin and say they would recommend it to others.
Call-to-Action: Experience the difference for yourself and seize our special offer: enjoy a 20% discount on your purchase today! The proof is in the pudding, and your radiant skin is just a click away. 💧✨
Target Audience:
Age: 18-45
Interests: Skincare, beauty, wellness
Location: United States
Budget: $300 over 2 weeks
Landing Page: Direct users to a landing page featuring the face mask with special offers and detailed product information.
Campaign Performance Overview:
Objective: Drive traffic to the skincare brand’s website from Instagram
Budget: $300 over 2 weeks
Target Audience: Age 18-45, interests in skincare, beauty, and wellness
Campaign Results:
Impressions: 85,000
The total number of times the ad was displayed to users.
Reach: 60,000
The number of unique users who saw the ad.
Engagement: 3,200
Total interactions including likes, comments, shares, and clicks on the ad.
Clicks to Website: 1,500
The number of users who clicked the ‘Shop Now’ button and were directed to the website.
Click-Through Rate (CTR): 1.76%
The percentage of users who clicked the ad after seeing it (Clicks ÷ Impressions).
Cost Per Click (CPC): $0.13
The average cost of each click to the website (Total Spend ÷ Clicks).
Website Traffic Conversion Rate: 5.2%
The percentage of users who completed a desired action (e.g., purchase, sign-up) on the website after clicking through (Conversions ÷ Clicks).
Total Spend: $300
The total amount spent on the ad campaign.
Revenue Generated: $1,200
The total revenue generated from conversions attributed to the ad campaign.
Return on Ad Spend (ROAS): 4:1
For every dollar spent on ads, $4 was earned in revenue (Revenue ÷ Total Spend).
This sample project showcases my expertise in developing and managing ad campaigns using Meta Business Suite. While the expenditure and ROI figures are illustrative and not actual values, the conversion rates are based on realistic market data.
