Instagram Ad Campaign for Face Mask

Objective: Increase engagement on Instagram and drive sales and traffic to the website

Text/Caption: Unlike other masks, our formula combines the purifying power of kaolin clay with the gentle exfoliation of rice hull powder and the hydrating benefits of 5% honey. This powerhouse blend not only detoxifies and refines your pores but also leaves your skin feeling incredibly smooth and hydrated.

What sets us apart? Our mask’s exclusive formulation is designed to deliver visible results you can see and feel. Don’t just take our word for it—99% of customers rave about their glowing, refreshed skin and say they would recommend it to others.

Call-to-Action: Experience the difference for yourself and seize our special offer: enjoy a 20% discount on your purchase today! The proof is in the pudding, and your radiant skin is just a click away. 💧✨

Target Audience:

Age: 18-45

Interests: Skincare, beauty, wellness

Location: United States

Budget: $300 over 2 weeks

Landing Page: Direct users to a landing page featuring the face mask with special offers and detailed product information.

Objective: Drive traffic to the skincare brand’s website from Instagram

Budget: $300 over 2 weeks

Target Audience: Age 18-45, interests in skincare, beauty, and wellness

Campaign Results:

Impressions: 85,000

The total number of times the ad was displayed to users.

Reach: 60,000

The number of unique users who saw the ad.

Engagement: 3,200

Total interactions including likes, comments, shares, and clicks on the ad.

Clicks to Website: 1,500

The number of users who clicked the ‘Shop Now’ button and were directed to the website.

Click-Through Rate (CTR): 1.76%

The percentage of users who clicked the ad after seeing it (Clicks ÷ Impressions).

Cost Per Click (CPC): $0.13

The average cost of each click to the website (Total Spend ÷ Clicks).

Website Traffic Conversion Rate: 5.2%

The percentage of users who completed a desired action (e.g., purchase, sign-up) on the website after clicking through (Conversions ÷ Clicks).

Total Spend: $300

The total amount spent on the ad campaign.

Revenue Generated: $1,200

The total revenue generated from conversions attributed to the ad campaign.

Return on Ad Spend (ROAS): 4:1

For every dollar spent on ads, $4 was earned in revenue (Revenue ÷ Total Spend).