Flowers by Grace are a local-run floristry business who supply stunning bespoke flower displays for weddings, birthdays and other special occasions. Grace approached us to create a new brand identity and website that reflected her personality and would scale with her business as it grew over the coming years.

Sector: Consumer Goods Year: 2024 Key Deliverables: Brand Identity | Website Design & Development Photography: Manon Houston

✔ Craft a new and bespoke visual identity – assert Grace’s credibility as the go-to bespoke florist in the South Wales area.

✔ Create a beautiful and user-friendly digital experience – A visually immersive design that showcases Grace’s work and information about her services.

✔ Optimise for mobile and performance – Ensuring smooth navigation, fast loading times, and a responsive layout across all devices.

Chatting to Grace at the start of the project allowed us to get under the skin of her business; what drives her, why she loves what she does and what her plans were for the future. We spoke about her interest in lino-printmaking and established that this should be reflected in the branding. We also felt that the direction should have a sense of craft - a reflection of the bespoke work that Grace creates. It was clear that Grace was gearing up for a new phase of expansion in the business, and the new identity needed to reflect this.

Colour Palette: We kept this to a minimum, to allow the photography to bring the colour. A tonal range of a primary green was used throughout (symbolising luxury & organic).

Typography: A mix of upper and lower case serif typefaces were implemented to emphasise the organic and floral nature of the brand.

Brand Devices: Textures and lino-style floral motifs were used where necessary to give depth.

Photography & Video: Beautiful photography and video was created as part of the brand process. The imagery perfectly demonstrates the style and craft behind Graces work and suits the brand direction perfectly.

The website was designed in Figma and built on wordpress with the primary goal of encouraging visitors to enquire about booking Grace for an upcoming occasion. In addition to this:

✔ Simple user journeys – ensuring that all users understood the services on offer and were easily guided to the correct enquiry form.

✔ Showcase the new brand identity – A visually immersive design that showcases Grace’s work and craft in all its detail.

✔ Optimise for mobile and performance – As the website was image-heavy, we needed to ensuring fast loading times and and a responsive layout across all devices.

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