Chatting to Grace at the start of the project allowed us to get under the skin of her business; what drives her, why she loves what she does and what her plans were for the future. We spoke about her interest in lino-printmaking and established that this should be reflected in the branding. We also felt that the direction should have a sense of craft - a reflection of the bespoke work that Grace creates. It was clear that Grace was gearing up for a new phase of expansion in the business, and the new identity needed to reflect this.