MMG

We have been working with Me and My Golf for over 8 years. Starting from simple optimizations, now maintaining, A/B testing, rewriting with Gutenberg, and providing adequate tools for a successful business. The coaches create excellent content and help tens of thousands of golf appreciators around the world to improve their game, which has created a strong and growing community around the brand including on social media. Combining it with a professionally made technical stack and marketing strategy provides a great formula for success.

Notable aspects of the project included:

iOS app

Android app

Complex data structure

Memberships area plans with a free trial

Custom-built ReactJS-based members dashboard

CDN integrations

CRM and advanced marketing tools

GA4, FB pixel

Advanced analytics and ROI data with Mixpanel

Live chat

Gift cards functionality

custom plugin: Core functionality

custom plugin: Custom block

custom plugin: Tracking

custom plugin: Subscriptions

custom plugin: Shop

custom plugin: Contacts (CRM integration and automation)

custom plugin: Comments

Push notifications

Jenkins integration and related automation

Recurly integration

The platform is constatly improving based on data-driven decisions in terms of tech stack and UI/UX. We also casually perform A/B testings and usability tests, gather both quantitative data and qualitative feedback. It helps optimize various parts of the platform from conversions to lead-generating page layouts and CEO.