International Lead Gen with Multilingual Google and Meta ads
My role. Head of B2B Marketing @Filotrack
Problem:
Filo aimed to expand its B2B IoT product reach in five countries, focusing on lead generation through Google Ads and Meta Ads in Italian, English, German, Spanish, French, Japanese, and Hebrew.
Solution:
Google Ads: Localized keywords and ad copy with native speakers; used geo-targeting.
SEO: Conducted multilingual keyword research, created localized landing pages, and built backlinks
Meta Ads: Enhanced visibility with targeted campaigns.
Results:
200% increase in leads/m in six months.
35% higher conversion rates.
Improved brand visibility and market share.
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Posted Aug 22, 2024
200% increase in leads/m in six months. 35% higher conversion rates. Enhanced brand visibility and market share.
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International Sales Pipeline for Filo Srl's IoT Product