For the launch of Tomo House, an authentic Japanese matcha brand in Singapore, the branding needed to strike a delicate balance between honoring Japanese tradition and resonating with a modern, earthy aesthetic. Tomo House, meaning "friend house," takes this concept to heart. At the center of the brand identity is a clever design choice: The "u" subtly forms a matcha cup, symbolizing a sense of gathering and homeliness within the "house." This thoughtful logo becomes an emblem of connection, perfectly reflecting the brand's promise of authenticity and community in each cup.

Tomo House Video

Different variations of the logos

Tomo House Apparels