Pillar Content Execution: Spas of America Annual Guide by Jill PawlikPillar Content Execution: Spas of America Annual Guide by Jill Pawlik

Pillar Content Execution: Spas of America Annual Guide

Jill Pawlik

Jill Pawlik

Completed work

Content Editor

Content Writer

Content Research

Google Docs

Google Docs

Notion

Notion

WordPress

WordPress

Digital Media

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Completed work

Posted Dec 10, 2025

Led content strategy for the Annual Canada Spa Guide. Developed pillar content with advanced SEO for regional traffic & integrated high-end spa partners.

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Content Editor

Content Writer

Content Research

Google Docs

Google Docs

Notion

Notion

WordPress

WordPress

Digital Media

Jill Pawlik

Jill Pawlik

Wellness Brand & Guest Experience Consultant

Luxury Wellness Thought Leadership Strategy
Luxury Wellness Thought Leadership Strategy
30% Reduction in No-Shows: MedSpa Client Retention Strategy
30% Reduction in No-Shows: MedSpa Client Retention Strategy
Client / Publication: Spas of Europe (published feature)
Client / Publication: Spas of Europe (published feature)
Brand Voice & Messaging Guide for a Luxury Wellness Brand
Brand Voice & Messaging Guide for a Luxury Wellness Brand