Ruby Hatfield Branding

Lauren

Lauren Keel Williams

Powerhouse of Women Owned Construction Businesses

Ruby:Hatfield is a merger of two women owned construction companies, focused on the art, aesthetics, and structural functionality of architecture. Two powerhouses in NYC, stemming from family backgrounds in construction - they finally decided to join forces in a male dominated industry. While Ruby + Associated specialized in structural steel engineering, Hatfield focused on the aesthetics of modern elegance, both bringing back to the table a lost art in the architectural world. With the brand, they wanted to exemplify the integrity of both their houses. While being modern and innovative, yet structurally sound - illuminating the possibilities that could be with their new venture.
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Posted May 6, 2025

With the merging of two powerhouse women owned construction companies, they wanted to start their new chapter exemplifying their new mission.