CLASSICA COFFEE BRANDING

CLIENT:

Classica is a premium coffee shop owned by a local coffee farm in Pyin Oo Lwin. In an effort to diversify and forward integrate their business, they decided to open a coffee shop near Kandawgyi Lake in Pyin Oo Lwin.

CHALLENGE:

Classica needed a brand identity system for their coffee shop that would align with their premium positioning and provide a consistent brand experience across all touchpoints in the café.

SOLUTION:

Before beginning the design process, I held a strategy session with the Classica team to fully understand their brand and suggest creative ideas that align with their brand image. I designed a combination mark logo featuring four interlocking “C”s, representing a bird’s eye view of a coffee table and chairs, symbolizing connection. This logo effectively captured the essence of the brand. I created a comprehensive brand identity system that included signage, business cards, packaging, coasters, menus, and more. These designs ensured a consistent brand experience and reflected the café’s natural vibe. I chose a color palette featuring two tints of green to represent nature and coffee leaves, distinguishing Classica from the typical coffee shop colors. Additionally, I incorporated the yellow of the May Myo flower (a symbol of Pyin Oo Lwin) and various coffee tones to enhance the brand’s unique identity.