Multiverse Luxury Bar Branding

CLIENT:

Multiverse is a luxury bar located in Pyin Oo Lwin, Myanmar. Positioned as a luxury establishment, Multiverse offers five distinct vibes within the same bar, each in a separate room, providing a unique and varied experience for its patrons.

CHALLENGE:

Create a comprehensive brand identity system that reflects Multiverse’s luxury positioning and the unique concept of offering five different vibes within the same bar, ensuring visual consistency across all brand touch points.

SOLUTION:

Before initiating the design process, I met with the Multiverse team to understand their vision and the unique concept of their bar. This ensured that the brand identity would accurately represent the luxury and diversity of experiences offered by Multiverse. I designed a logo mark using the initials “M” and “V” from Multiverse,incorporating two dots to symbolize the different verses (vibes) within the bar. The logo was crafted to reflect the luxury and sophistication of the bar. and chose the fonts the combination of Krona and Helvetica. I designed a logo and brand collaterals to maintain visual consistency and reinforce the brand’s luxury image: Business Card, Letterhead, Envelope, Note Card, Signage, Coasters, etc.