Project Title: Welcome Email Sequence

Client: ZeroWasteStore

The Challenge: ZeroWasteStore, a US-based online sustainable marketplace, needed a welcome email sequence to nurture new subscribers, educate them about their brand, and drive conversions.

My Role: I crafted a series of emails that reflected ZeroWasteStore's commitment to sustainability and highlighted their product offerings. I also collaborated with the designer to ensure a cohesive visual and messaging experience.

10-email welcome sequence

Wrote email subject lines to optimize open rates

Messaging focused on brand education, product highlights, and promotional offers

Collaborative design input for visual alignment with copy

Established a warm, welcoming tone consistent with ZeroWasteStore's mission-driven brand.

Increased open rates by 21% through compelling subject lines and a strategic mix of educational and promotional content.