Welcome Email Sequence
Laila Taleb
Email Marketer
Copywriter
Copy Strategist
Google Docs
Loom
Project Title: Welcome Email Sequence
Client: ZeroWasteStore
Project Overview:
The Challenge: ZeroWasteStore, a US-based online sustainable marketplace, needed a welcome email sequence to nurture new subscribers, educate them about their brand, and drive conversions.
My Role: I crafted a series of emails that reflected ZeroWasteStore's commitment to sustainability and highlighted their product offerings. I also collaborated with the designer to ensure a cohesive visual and messaging experience.
Scope of Work
10-email welcome sequence
Wrote email subject lines to optimize open rates
Messaging focused on brand education, product highlights, and promotional offers
Collaborative design input for visual alignment with copy
Key Accomplishments
Established a warm, welcoming tone consistent with ZeroWasteStore's mission-driven brand.
Increased open rates by 21% through compelling subject lines and a strategic mix of educational and promotional content.
Link to the email sequence
