Aura Homme — strello socials

Overview 🔎

Aura Homme is a luxury line of slow-poured, high-quality candles and fragrance products, designed to ensure a clean environment and lifestyle.

Aura Homme's goals were to increase brand awareness, consciously launch the brand on social media, and build a solid foundation + library of high quality, professional photography + video content of their products for use on their social media channels.

Strello was exactly what Aura Homme needed to intuitively attract high quality leads with creative, intentional direction.

Here's how we initiated Aura Homme's goals by utilizing our Virgo-detailed content strategy framework + passion for high-quality photo + video content.

Problem & Solution 🤝

Here is where Strello came in to elevate Aura Homme with Professional Photography + Videography Direction + Creation, Social- First Campaigns, and Social Media Management.

Before we could hop online, we created an intentional strategy that heavily focused on: a social media launch, magazine-quality content, short form video, social-first campaigns, building out a content calendar + library, and creating a set of guidelines that helped us sustainably stay on track to our goals of creating brand awareness + presence.

Process 🛣

With a focus on creating photos that Good Housekeeping would swoon over and short-form content for Instagram Reels, Aura Homme not only had an incredible social media launch, but it also provided their business with alarger, engaged community that supports their growth + are *dying* to get the latest scent that Aura Homme has to offer.

In just 6 short months, Aura Homme began to see the fruits of our labor. Strello increased their following by over 50% from having an intentional strategy behind their posts.

Aura's impressions and reach increased by 5,000% with the help of short-form video content through Reels, reaching over 10,000 people in January 2022 alone (and they only had 300 followers!).

Their engagement rate was averaging 6.7%, which is above the 4.9% engagement rate average of other companies in the Home Decor + Furnishings industry.

During our time together, we also created content for *actual* magazine publications, seen in Modern Luxury Atlanta+ The Atlantan.

Takeaways 📣

It's our goal here at Strello to intuitively attract high quality leads while amplifying womxn's visions + stories with psychic-like clarity + creative, intentional direction.

Shoot us an email or DM us on Instagram to book a Discovery Call to discuss our next steps!