The Silver Stylist — strello socials
Sam Moore
Creative Director
Graphic Designer
Marketing Strategist
Adobe Lightroom
Instagram
Squarespace
Charlotte Tilbury Beauty
L'Oréal
Pantene
Overview 🔎
The Silver Stylist, Lisa Hale, aims to help women over 50 feel fearless in their skin with fashion, no matter their size, age, or shape. But, being a one woman team, Lisa mentioned that she always felt like she was playing "catch-up".
The Silver Stylist did not have any content or brand strategy to guide her posts. Lisa didn't have the time to create content full-time, shoot new blog content, manage brand partnerships, write blogs, and manage her social media- not to mention have a life outside of working on her business.
Lisa needed direction on 2021 social media practices, she needed her photos and videos to be edited and curated to a high standard that we have created over the years as her photographer, and she needed direction on managing brand partnerships and collaborations.
Problem & Solution 🤝
Here is where Strello came in to elevate The Silver Stylist with Influencer + Brand Management, Photography + Videography Direction + Creation, Social- First Campaigns, and Digital Marketing + Social Media Management.
Before we could hop online, we created an intentional strategy that heavily focused on short +long form video content, social-first campaigns, and a set of guidelines that helped us sustainably stay on track to our goals of creating brand awareness.
Process 🛣
With a focus on creating long form content for Youtube and short-form content for Instagram Reels and TikTok, Lisa not only found a creative outlet that she loves and "gets", it provided The Silver Stylist with alarger, engaged community that comes to her for Modern Solutions for Mature Womxn.
Results 🎁
Strello came in to elevate The Silver Stylist with Influencer + Brand Management, Photography + Videography Direction + Creation, Social- First Campaigns, and Digital Marketing + Social Media Management.
In just 8 short months, The Silver Stylist did a complete 180. Lisa increased her following by 431%due to having an intentional strategy behind her posts.
Her impressions and reach increased by 237% with the help of short-form video content through Reels, reaching over 1.7 million people in just May 2021 alone.
Her engagement rate also grew by over 97%, averaging more than 25k interactions a week by having a consistent community management plan.
Lisa also landed multiple brand collaborations and magazine features due to the value and professionally curated lookher Instagram produces, including a year-long partnership with Hair Biology.
I've been an influencer on Social Media for 5 years. As my business grew it had gotten overwhelming for one person to handle. When you are a creative person and you get stuck in the daily grid of organization and tasking it can be daunting. When I found Sam and she helped me put systems into place that made my job easier and helped me use my time more efficiently. She has helped manage what I'm doing and it has freed me up to be able to focus on what I do best, helping and encouraging others through fashion, hair, and makeup. I've learned so many things and I'm grateful for her knowledge and expertise on all platforms of social media. She is an invaluable part of my team.” - LISA HALE x THE SILVER STYLIST
Takeaways 📣
It's our goal here at Strello to intuitively attract high quality leads while amplifying womxn's visions + stories with psychic-like clarity + creative, intentional direction.
Shoot us an email or DM us on Instagram to book a Discovery Call to discuss our next steps!
2021
