Devil's Draught | Brand + Product Design

Devil’s Draught is a beer brand looking for a logo design and packaging design, plus I added a little tote design because who doesn’t love a tote bag?

For the design, I created a simple but strong devil shape that could be an icon used within the brand itself. The logo text has little pieces that also refer back to iconic symbols associated with the devil, such as their horns, trident, and pointy tale. 

The color palette stays within the familiar colors associated with the devil but uses the colors in a way that brings life and the story to life within the branding and packaging design. For example, the beer can has a warm gradient background that allows for the illustrations and text to pop off, but also lends to the feeling that this beer may have been brewed in hell.