Brand Identity Development for Safi Desserts

I developed a bold and playful brand identity for Safi Desserts, a Liverpool-based dessert brand available on Uber Eats. The goal was to create a visual language that feels as indulgent and joyful as the treats themselves. The logo features soft, rounded typography that evokes warmth and approachability, paired with a rich color palette inspired by chocolate, berries, and other decadent flavors.

The brand system was built to be flexible and eye-catching across platforms. I designed packaging that pops both in delivery bags and on social media feeds, with vibrant patterns and playful layouts. For the digital experience, I created social media templates, Instagram stories, and promotional ads that amplify the brand’s personality while staying visually consistent.

From concept to execution, every design choice was made to help Safi Desserts stand out in a crowded delivery market and build instant craving appeal. The result is a brand that’s modern, memorable, and mouthwatering."