I designed a complete brand identity design for Afriganic Farms, a U.S based agricultural company dedicated to cultivating authentic African vegetables organically for the African and Caribbean diaspora.
In response to increasing import restrictions, rising food demand, and a rapidly growing immigrant population, Afriganic Farms serves as a vital bridge producing fresh, culturally significant vegetables on American soil using original African seeds. The brand stands for unmatched freshness, cultural authenticity, and convenience, delivering produce that continues African farming traditions in a new land.
Their primary crops include Ugu (fluted pumpkin), Okra, African garden eggs, hot pepper, waterleaf, scent leaf, bitter leaf, ginger, and other staples deeply rooted in African culinary culture. Each crop is cultivated with care to retain its original flavor and nutrient profile.
The brand identity was developed to reflect Afriganic Farms’ mission, values, and connection to heritage, while positioning them as a trusted, modern source for African produce in the U.S. market.