AWARDED BEST IN STRATEGY AND DESIGN THINKING, RMIT University (Bachelors in Communication Design, 2020)

What we practice, we become. To combat the unfamiliar and drastic transition of the mental state when faced with Social Burnout - occurring when a person is emotionally, physically and/or mentally overwhelmed caused by fatigue in keeping up with the conversation in a social gathering. 

A campaign that hopes to guide its’ followers to enter a realm of peace and calm. To be in full connection with one self by being alone, or needless to say away from the crowd or source of where the feeling had spark. An advocate for change, for the better.

Campaign, concept, strategy and design by Sarah Zainudin at Socialrah Studio

Socialkite provide platforms, or as we prefer to call it, "Care Kits", for individuals to gain mindful decisions by following, interacting and listening effectively to the words that only matter. A concept that’s brought forward to ingrain active listeners and learners whom we trust are independent in readjusting their choices to regain their mind from the bleakness of burnout.

The "Care Kits" involve vulnerability. The willingness to let go of assumptions and absorb new healthy and mindful things to ease the mind and soul.

Instagram page, a phone application and a streaming podcast

Each posses it’s own purpose and use for our listeners to find solace in the moment of social burnout. Many scholars have also agreed that a time alone is encouraged for those who experience social fatigue to reduce the overwhelmed feeling. Hence, platforms are aimed for individuals to destress at their own convenience, instantly. Though their solitude, will they find balance for their conscious thoughts.

​"Kite" can also fuel a short sense of euphoria, excitement and peace when it's raised above the ground and fly up against the wind.

 At it's core, SocialKite wants users to lift the heavy and sunken feeling, let it go slowly and lift it up in the air.