What we practice, we become.

When emotional, mental and physical fatigue builds from navigating social interactions, social burnout can take hold - leaving the mind unfamiliar with the sudden transition.

This campaign guides followers to enter a space of peace and calm, to reconnect with fully with themselves, whether in solitude or simply away from the source of overwhelm. A gentle advocate change, using Care Kits to inspire balance and presence.

Campaign, concept, strategy and design by Sarah Zainudin at Socialrah Studio

Socialkite provide platforms, or as we prefer to call it, "Care Kits", for individuals to gain mindful decisions by following, interacting and listening effectively to the words that only matter. A concept that’s brought forward to ingrain active listeners and learners ,whom we trust are independent, in readjusting their choices to regain their mind from the bleakness of burnout.

The "Care Kits"  invite vulnerability. The willingness to let go of assumptions and welcome mindful practices to ease the mind and nourish the soul.

Each posseses it’s own purpose, offering listeners a way to find solace during moments of social burnout. Research by Rodriguez, Bellet and McNally (2020) suggests that spending time alone can help individuals recover from social fatigue and reduce feelings of overwhelm.

Platforms are therefore designed to allow individuals to destress at their own convenience, instantly. Through this solitude, they can find balance and clarity in their conscious thoughts.

​"Kite" carries a fleeting sense sense of euphoria - a mix of excitement and peace, as it rises against the wind.

 At it's heart, SocialKite invites users to lift the weight of heavy, sunken feelings, release them gradually, and watch them soar - finding peace, clarity.