The Challenge

The challenge was to attract airline app users by showcasing destinations through visually appealing, graphic representations.

The Solution

As an illustrator, I proposed a minimalist style with various iconic places to make them even more attractive and lifelike with bright colors that would grant them an inspiring visual appeal that encourages the user to explore them.

These illustrative icons are easy to understand and connect even at a mini world map scale due to their simplicity and straightforwardness. Rather than losing all the graphic appeal, the icons draw the user's eye without overwhelming the app interface with a clean and understated style.

It also gives an experience that heightens engagement and appeals to travelers as they consider their next destination while feeling in line with the airline's branding.

Role: Illustrator/ Icon designer

Below are side-by-side comparisons of each real landmark along with its minimum, illustrative version. This pair reminds us of the change from intricate detail to simplified, vivid imagery, making each place instantly recognizable and enhancing the visuals for users.

The Statue of Liberty (Liberty Enlightening the World; French: La Liberté éclairant le monde)

The Statue of Liberty (Liberty Enlightening the World; French: La Liberté éclairant le monde) is a colossal neoclassical sculpture on Liberty Island in New York Harbor in New York City, in the United States. The copper statue, a gift from the people of France, was designed by French sculptor Frédéric Auguste Bartholdi and its metal framework was built by Gustave Eiffel. The statue was dedicated on October 28, 1886.

The Itsukushima shrine

Itsukushima Shrine (厳島神社 (嚴島神社), Itsukushima-jinja) is a Shinto shrine on the island of Itsukushima (popularly known as Miyajima), best known for its "floating" torii gate. It is in the city of Hatsukaichi in Hiroshima Prefecture in Japan, accessible from the mainland by ferry at Miyajimaguchi Station. The shrine complex is listed as a UNESCO World Heritage Site, and the Japanese government has designated several buildings and possessions as National Treasures.

Christ the Redeemer (Portuguese: Cristo Redentor, standard Brazilian Portuguese: [ˈkɾistu ʁedẽˈtoʁ], local pronunciation: [ˈkɾiɕtŭ̥ xe̞dẽˈtoɦ])

Christ the Redeemer (Portuguese: Cristo Redentor, standard Brazilian Portuguese: [ˈkɾistu ʁedẽˈtoʁ], local pronunciation: [ˈkɾiɕtŭ̥ xe̞dẽˈtoɦ]) is an Art Deco statue of Jesus Christ in Rio de Janeiro, Brazil, created by French sculptor Paul Landowski and built by Brazilian engineer Heitor da Silva Costa, in collaboration with French engineer Albert Caquot. Romanian sculptor Gheorghe Leonida sculpted the face. Constructed between 1922 and 1931, the statue is 30 metres (98 ft) high, excluding its 8-metre (26 ft) pedestal. The arms stretch 28 metres (92 ft) wide. It is made of reinforced concrete and soapstone. Christ the Redeemer differs considerably from its original design, as the initial plan was a large Christ with a globe in one hand and a cross in the other. Although the project organisers originally accepted the design, it later changed to the statue of today, with the arms spread out wide.

The Cathedral of Vasily the Blessed (Russian: Собо́р Васи́лия Блаже́нного, tr. Sobór Vasíliya Blazhénnogo)

The Cathedral of Vasily the Blessed (Russian: Собо́р Васи́лия Блаже́нного, tr. Sobór Vasíliya Blazhénnogo), commonly known as Saint Basil's Cathedral, is an Orthodox church in Red Square of Moscow, and is one of the most popular cultural symbols of Russia. The building, now a museum, is officially known as the Cathedral of the Intercession of the Most Holy Theotokos on the Moat, or Pokrovsky Cathedral. It was built from 1555 to 1561 on orders from Ivan the Terrible and commemorates the capture of Kazan and Astrakhan. It was the city's tallest building until the completion of Ivan the Great Bell Tower in 1600.

Thank you for viewing! Have a similar illustration project in mind? Let’s bring it to life together!🚀