🚀 HeyCounsel
Line of action:
Lawyers that build with your startup
No crazy hourly bills. No deferred fees. No waiting days for lawyers to respond. No, really.
💻 HeyCounsel high fidelity design deck↓
How did we get here? Let's go back to see our process:
Attendants:
Brian Scherer- Stakeholder/client
Nabeel Anwar- Designer
Step 01 → Q&A session
Hi, let’s get started!
To get a better idea of your project goals kindly answer the following questions.
My business is a Startup named HeyCounsel looking for logo design
Our product is a marketplace network that connects startups with lawyers for equity.
Our target market consists of startups, lawyers
We admire the branding of the following companies lemon, law trades
Our logo will be displayed in the following contexts web, print, mobile
Our logo will be described as Clean
We envision the logo as a Symbol and Type
Step 02 → Define your brand’s Ikigai through a collaborative discovery exercise with stakeholders.
Hey counsel's Ikigai
😎 What is HeyCounsel good at?
Understanding startups, Connecting people.
❤️ What does HeyCounsel Love?
Providing opportunities
💵 What can HeyCounsel be paid for?
finder's fee, get paid for network, templates, tools, and ongoing support.
🌎 What does the world need?
lawyers need to be involved in startups at an early stage.
→ Profession:
HeyCounsel provides a paid platform/network to connect startups with lawyers for equity.
→ Passion:
HeyCounsel is passionate about creating opportunities by connecting people.
→ Mission:
HeyCounsel is on a mission to educate startups on the need to have legal counseling at an early stage, help them connect with lawyers, and provide opportunities for each other.
→ Vocation:
HeyCounsel educates Startups about the need of having legal counsel at an early stage and gets paid by solving the problem through their product.
IKIGAI: HeyCounsel is a platform that encourages startups to connect with lawyers for their legal needs and gets paid for it.
Step 03 → Define your brand’s personality through a collaborative discovery exercise with stakeholders.
What is HeyCounsel's personality? let's find out!
Archetypes allow your brand to form stronger emotional bonds with customers and prospects. They assist you in creating an appealing force that attracts and entices people to your brand through universal values, resulting in an improved brand persona.
We suggest everything including visual design, choice of imagery/ illustration, or copywriting decisions you make should reflect the archetype you have chosen for your brand.
You would have a total budget of 100 % that you can assign to personalities.
Creator
Dominant traits: Expression, Vision, Originality, Individualism.
40% (Brian Scherer)
Explorer
Dominant traits: Exploration, Pioneering, Independence.
10% (Brian Scherer)
Innocent
Dominant traits: Simple, Charming, Honest.
0%
Everyman
Dominant traits: Relatable, approachable, Dependable
5% (Brian Scherer)
Caregiver
Dominant traits: Caring, Reassuring, Compassion, Nurturing
0
Jester
Dominant traits: Optimist, Playful, Humorous
0
Hero
Dominant traits: Growth, Courage, Honor.
20% (Brian Scherer)
Outlaw
Dominant traits: Bold, Disruptive, Rebellious
0
Ruler
Dominant traits: Status, Success, Power, dominance
0
Magician
Dominant traits: Mystical, assuring, transformer
0
Lover
Dominant traits: Affectionate, Passionate, Empathetic, Committed
0
Sage
Dominant traits: Influence, Wisdom, Expertise
25% (Brian Scherer)
HeyCounsel archetype: Creator, 40% Sage, 25% Hero 20%
Competitors to look at:
Step 04 → Concept Stage
Two souls one body
Logo Option 01
Dominant traits: Expression, Vision, Originality, Individualism.
Secondary traits: Influence, Wisdom, Expertise
Standalone Mark
Logo lettering
Hey! Happy to see you.
Logo Option 2
Dominant traits: Expression, Vision, Originality, Individualism.
Secondary traits: Caring, Reassuring, Compassion, Nurturing
Standalone Mark
Logo Lettering
We walk with you!
Logo Option 3
Dominant traits: Expression, Vision, Originality, Individualism.
Secondary traits: Relatable, approachable, Dependable
Logo Lettering
💻 HeyCounsel high fidelity design deck↓
