SumUp is a global financial technology company specializing in payment solutions for small and medium-sized businesses. Since its founding in 2012, SumUp has expanded to over 30 countries, leveraging a network of resellers to increase its reach and sales capabilities. By partnering with resellers, SumUp ensures its card readers and mobile apps are accessible to a wider audience, empowering business owners with secure and affordable transaction tools. This reseller model strengthens SumUp's position in the FinTech industry, supporting entrepreneurs with innovative, technology-driven solutions.