Forest App | Landing Page

Sarah Evelin Molla Almeida

Web Designer
Web Developer
UI Designer
Figma
Framer

For this project, I designed and developed a high-conversion landing page for the Forest app, focusing on showcasing its unique features and encouraging user engagement.

The design emphasized a clean, intuitive layout with seamless UX to highlight the app's benefits, fostering a strong connection with potential users.

I ensured that the landing page was optimized for both desktop and mobile experiences, integrating compelling copy and clear CTAs to drive downloads and improve the app’s visibility.

Style Guide: Next, I developed a comprehensive style guide that defined the brand’s visual language—color palette, typography, and UI elements. This guide ensured a consistent and cohesive look throughout the site, aligning with the brand's identity.

Mobile Responsiveness: I prioritized mobile-first design, ensuring that the website was fully responsive. By testing different screen sizes, I created a seamless user experience across all devices, improving accessibility and usability.

Critique & Moodboard: Through detailed critiques and creating moodboards, I explored various design inspirations and refined the website’s aesthetic direction, ensuring it captured the brand’s essence while maintaining user-centric design principles.

Wireframe, UI Design & Style Guide: After validating the wireframe, I transitioned into high-fidelity UI design, incorporating the moodboard insights. The visual design adhered to the style guide, ensuring both aesthetics and functionality were aligned for a polished user interface.

Framer Development: Using Framer, I developed the website with a focus on interaction and responsiveness. This allowed me to implement smooth transitions and animations that enhanced the user experience while maintaining high performance.

Usability Testing & Performance Testing: I conducted usability tests to gather feedback on the website's navigation and overall experience, iterating based on user insights. Additionally, I ran performance tests to ensure fast loading times and smooth interactions across devices.

Component Library: To streamline future development, I created a reusable component library, ensuring consistency and efficiency. This library allows for scalable and maintainable design, simplifying updates and future improvements to the website.

Partner With Sarah
View Services

More Projects by Sarah