Himalayan Pet Supply Branding Kit

Ashutosh Tripathy

Brand Designer
Digital Marketer
Marketing Strategist
Himalayan Pet Supply
Project Overview:
Himalayan Pet Supply, a leading provider of natural and healthy pet treats, needed a comprehensive branding kit to enhance its market presence and convey its commitment to quality and natural ingredients. The goal was to create a cohesive and appealing brand identity that resonates with pet owners who prioritize their pets' health and well-being.
Deliverables:
Brand Logo Design: A logo incorporating natural elements like mountains and leaves to reflect the brand’s commitment to natural ingredients.
Color Palette: Earthy tones combined with vibrant accents to convey health and vitality.
Typography Guidelines: Friendly and approachable fonts to appeal to pet owners.
Brand Style Guide: Guidelines covering logo usage, color palette, typography, and imagery.
Social Media Graphics: Engaging templates for product promotions, educational posts, and customer testimonials.
Business Card Design: Professional and nature-inspired business cards for team members.
Marketing Materials: Brochures and flyers for trade shows and in-store promotions.
Process:
Initial Consultation: Discussed brand vision and target audience with the Himalayan Pet Supply team.
Research and Discovery: Analyzed competitors and market trends in the pet food industry.
Concept Development: Developed initial design concepts for client review.
Design Refinement: Iterated on designs based on client feedback.
Final Delivery: Provided all finalized design files and a detailed brand style guide.
Outcome:
The new branding kit effectively communicated Himalayan Pet Supply’s dedication to natural and healthy pet products. The cohesive brand identity resulted in a 35% increase in brand recognition and a 20% increase in sales within six months.
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