Management Communication Article
Kevin Gutierrez
Management Communication And Its
Role In A Successful Business
Good management communication is one of the
most important aspects of running a successful business. It is a skill that is
sought after when looking for a leader.
How important are communication skills in
project management? I’m sure you’re probably wondering this. In this article,
we’ll be giving you a quick and easy to understand explanation of what
management communication is, where it can be the most useful, and how important
it truly is.
If you want to get:
●
An understanding of management
communication
●
The benefits of being good at
management communication
●
How to become a more effective
communicator
●
Where this would be the best
industry to apply this
Then you’ve stumbled upon the right article.
Let’s start with an explanation of what
management communication is and what it can do for you.
What is Management Communication?
To put it simply, management communication is
the term used for managers organizing and ensuring their employees are well
informed about what is required of them. This is critical when handling tasks
and projects in the workspace.
There are different types of communication in
management but to start with, a manager needs to have better interaction
skills. Not only is it important as an interpersonal skill, but because of
different staff contact preferences, a manager has to be diverse in the
different methods of relaying information.
Knowing which tools to use can be tough,
especially since many managers are having to deal with a multitude of
generations. Research suggests that
communication is one of the largest areas of difference generationally, with 30% of finance leaders listing it as the
biggest difference. With the proliferation of online working, all business
managers must have the ability to communicate in a multitude of ways, a skill
that was once never needed.
This might be difficult for some managers, and
this is why some employ a management consultant. Management consultants gather
data on a business to figure out the most effective method for clean
communication between managers and employees.
Management consulting can be a great way to
gain insight into a company to see where its strengths and weaknesses are. This
is a great way to gain a stronger foothold in their project communication
management as well.
All of this will lead to a more efficient
transfer of information, and that is the key when it comes to management
communication. Many managers fail to get the most out of their employees due to
an inability to communicate effectively.
A Voice Within Management
Communication
One of the major reasons as to why
communication fails within a workplace is, simply, because the employees don’t
feel like they can communicate.
Many employees feel they don’t have a voice
within their workplace, and this can cause productivity to become stagnant.
Downward (manager to employee) and upward (employee to manager) communication
flows break this invisible barrier, and efficiency can be greatly increased.
So, how important are communication skills in
project management? Well, we can look at a large discrepancy that lies within
the office space regarding communication between managers and employees
While 84% of managers feel as though they give a
voice to their employees, as much as 54% of employees feel that they are
voiceless.
Allowing employees to have a voice also allows
them to feel like they can trust their manager. With a combination of trust and
free communication, the flow of information and objectives within a business
becomes clear and steady.
The above are key areas to focus on if a
business is to succeed. Before we tell you how
to improve communication using different types of communication in
management, let’s examine the benefits of proper management communication in
more detail.
What are the benefits of good
management communication?
Greater efficiency in the
workplace
As mentioned above, a more efficient workplace
is one of the greatest benefits of good management communication. Better
communication with your employees encourages a free flow of information through
all different departments, allowing for more communication between managers and
employees. This is crucial,
as research suggests miscommunication costs smaller
companies an average of $420,000 a year, while this figure inflates to $62.4
million with businesses employing over 100,000 people or more.
Organization is also increased when you are
able to properly communicate with your employees. Statistics from Forbes shows that highly
engaged employees through organization have an increase of 21% in business
profits. Not only that, but up to 97% of employees say that communication
impacts their tasks every day! Clearly, there is no doubt that a decrease in
miscommunication will lead to a much higher efficiency in the workplace.
But better management communication doesn’t
just affect communication employees, it can have significant repercussions on a
business’ customer relationships. Poor management communication can lead to
miscommunications of value to your target customers and result in decreasing
leads from inbound sales strategies.
Employee performance and employee
satisfaction
Another of the key benefits of good management
communication is employee performance and employee satisfaction. It’s no secret
(at least, it shouldn’t be) that if your employees are happy to show up to
work, then they are more likely to put more effort into whatever task is given
to them.
Communicating a clear goal to your employees
allows them to feel confident in what they have to do and maximizes their time,
while increasing revenue for the business. It is a win-win situation, as they
say.
Stop your best employees from
leaving
What is the main way to keep your best
employees from leaving your business? That’s right. Making sure they are happy
and feel safe within the business. And how do you do this? Well one way is
through good communication between managers and employees.
A poll done by Gallup in the US surveying over
one million people found that leaving because of a bad boss was the number one reason for employees quitting their
company. Not only that, but 75% of those who left did so voluntarily solely
because of their boss.
This is important, as this will cause the
business to lose money purely because the management communication is poor. If
you look at a company that employs 100 people, there is a potential loss of up
to 1.14 billion dollars when taking into
consideration that losing an employee costs a company an average of 33% of their annual salary.
All this is to say that, by improving your
management communication skills, you will be able to avoid these insanely large
numbers that are converting to losses that many companies are currently dealing
with.
If they feel as though they are being listened
to, are safe, and getting to do what they love, they will stay at your business
and contribute to your success.
Creating an attractive workplace
that others will want to work for
Bringing happiness to your employees also
brings a lot of interest from outside forces.
By improving communication between managers
and employees, an inevitability will be created around the business that will
cause many people to try and bask in the same environment that the current
employees are enjoying.
Adobe is a great example of this. Adobe is
notorious for extremely happy employees based on a number of factors throughout
the company’s departments. Their platform, Inside Adobe, is at the centerpiece
of their almost perfect communication.
Adobe handles over 20,000 employees around the
world, yet they seem to all work flawlessly. This is because of their platform
called Inside Adobe. This platform allows for all employees to communicate with
one another, create separate rooms for separate projects, create general chats,
publish up-to-date news, and so much more. This seamless transition through the
multitude of channels is what keeps Adobe's employees happy and satisfied.
Everyone has a voice through this platform.
Adobe is a company that the best of the best
love to work for, not only because the pay is good, but because they know that
their work is being appreciated. The benefits of this employee satisfaction can
be seen in Abode’s customer perception - it’s a brand known for
quality and excellence.
Having this communication will also have the
obvious effect of earning the company more money, so by putting time into
creating an attractive workplace, you will also boost the company profits,
while also being attractive to talented and efficient clients.
Management communication can also play a role
in your digital marketing strategy. Customers are
willing to support a business that treats its employees well and if you have
the statistics to back this fact up, you can use it to your advantage as well
as a way to bring fresh employees into your company.
Now, all of this sounds good right? Let’s go
into how you actually go about improving your communication skills.
Ways To Improve Management
Communication
So, what are the keys to effective management
communication? Below are the best ways to bring about the best for both your
employees and your business.
Be honest and straightforward,
while practicing empathy
When dealing with project management
communication, being honest and straightforward are key points that your team
is looking for. Having a touch of empathy while you act out your goal, is also
a valuable asset.
Many people have issues being honest about a
situation when you know it isn’t going to get a resounding round of applause
from your team. It’s hard, but it is so critical
in gaining respect.
By being honest, no matter if the news is good
or bad, you are communicating to your employees that you are not going to beat
around the bush with any news you give and are not afraid.
Being honest, even when delivering bad news,
will make a manager seem more “human” and in turn will leave your employees
with the impression that you are indeed approachable.
These project management communication skills
are ever more noticeable when project communication management is being
regarded. Having the ability to be honest and bring whatever news is available
to your team without a second thought is a key factor for project communication
management while also being highly regarded in leadership.
Personalized communication
How important are communication skills in
project management? This is a question that many of you are probably wondering
There are different types of communication in
management, and project management for that matter, that can be employed to
gather confidence from your employees and that’s through their peered method of
communication.
In this day and age, a workplace has a
multitude of age groups that a manager has to deal with. This can make it
difficult to communicate with all of them in their own unique way but the
benefits in doing this are immense.
A fifty-year-old employee may well prefer
meeting in person, while someone in their twenties could favor online meetings.
This is a very stark difference that is hard to accommodate for, but if you are
able to satisfy both parties by communicating with one of them through video
conferencing while meeting the other in person, you will see a great increase
in morale and productivity simply because they will be more willing to listen
when the communication is in a form they prefer. These types of communication
in management are very effective in getting quick results.
Tools
One other area that should be considered with
regards to project management communication skills and management communication
in general is the tools you utilize to analyze how your employees are fairing
at any given time frame, along with getting to know when and what needs to be
improved upon.
Tools like ProofHub
are great for getting your whole team organized and on the same page. Tasks
can be managed, individual and group chats can be used, as well as many other
features that can bring your team together so that employees aren’t lost on
what is going on and who is in charge of what.
Using tools will let you bring together
everything that is important to a manager and everything that employees care
about. Using tools like this makes project communication management much more
efficient. There are a multitude of other data
analysis tools that you can use to help revamp the way you manage
your team and bring them together.
Recognition
A great way to get a positive response from
your employees is giving them praise when they have done a great job at what
they were doing. There are different types of management communication that
managers can employ but one of the most important is recognition. 53%
of employees say that if they received more appreciation from their
boss, they would stay longer with the business.
Imagine you’re working at a creative firm, and
all the work you’re doing is met with a nod of approval and nothing more, while
being handed your next assignment. Most people wouldn’t find the willingness to
work equally as hard on their new task if that was the response they were
always met with.
That is why praise and really giving your
employee a pat on the back for good work is so important. This is a large
factor in what drives their will to work more and work harder.
All of this is especially true for someone in
management. It might be nice to get approval from an employees’ peers, but
getting them from the head of the operation is the difference between them
working harder on their next assignment vs them leaving for another company
where they would be appreciated for their work.
In which Industries is Management
Communication most useful?
Management communication is important for
almost every business to properly succeed. The reason? Well, if you don’t have
proper communication and goals established within your business, how are your
employees going to really know what they are doing there? This logic applies to
small businesses as much as large companies, even more so to small businesses
for the simple fact that they are just establishing themselves and laying out
the foundation for what the businesses will be like in the present, and more importantly,
in the future.
Every manager should strive to improve their
communication skills as it is one of the defining features of a leader. One of
the most critical requirements for a business to become larger is through good
management communication. Not only will it improve your relationship with your
employees, but it will also just make your life easier as there won’t be any
need to stress over getting information from them.
When dealing with any projects within a
business, project communication management is a defining feature of a leader
and someone your employees will look up to. These types of communication in
management should never be neglected from someone who is trying to steer a
business forward.
Conclusion
Management communication and project
management communication skills are essential to creating a cohesive work
environment. It is important to listen and to understand what your employees
are telling you. At the same time, a good manager is also clear about the goal
of the business as well as not afraid to communicate any information that may
be given to them, whether it be good or bad.
There are many benefits to having good
management communication and it only takes talking to your employees to improve
this skill. Not only this, but communicating with them in a way that makes them
feel comfortable is critical in receiving a positive response from them.
The goal of all this is to get the most out of
your employees. Clarity on what is needed from them will help them to feel
valued and ultimately improve the business.
It will increase productivity output as well
as increase profits - which is what all businesses strive for. This is truly
the ultimate win-win situation.
In today’s changing world, old communication
techniques don’t work anymore. There is a larger learning curve to accommodate
all the different types of communication that different generations respond to.
There is no question, though, that when one takes the time to apply all the
methods mentioned above, you will see a change, some even a drastic change, in
efficiency, and atmosphere. This is all keys to getting a truly successful
business.
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Posted Sep 1, 2023
This is a article I wrote on management communication and it's importance in a workspace.
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