Have you ever passed a stranger or a place and suddenly felt flooded with childhood memories?

Picture yourself at a summer cabin: jasmine blooms outside, your grandpa is enjoying a smoke in the garden, and you're immersed in an old book of fairytales, waiting for the hot chocolate that's almost ready in the kitchen. Wouldn't you want to relive that moment, even if just for a little while?

This passion project invites you to dive into those nostalgic feelings by selecting from a variety of memory hooks to create your own unique fragrance, a personal memory potion.

To guide you, there are nine scents, categorized into base, middle, and top notes for each perfume. Simply choose three notes to embark on your journey back to your favorite moments.

The hardest part of this project wasn't designing, but turning something invisible and personal into a visual language. Scent has no shape, no color, no typeface. Yet it carries some of the most vivid emotional weight we hold.

With hand drawn illustrations I could underline the warmth and imperfection of the memory, but I also had to make sure to create a cohesive system for the entire brand. Packaging, cards, and identity that felt both handcrafted and considered.