WRP 2024 Regional Championships Branding Project

WRP 2024 Regional Championships Branding

Project Overview: I was commissioned to design the comprehensive visual identity for the 2024 WRP Regional Championships. The objective was to create a “Master Brand” that felt powerful and prestigious, while developing unique sub-brands for each geographical region across the United States. The Design Challenge: The client needed a logo system that remained instantly recognizable as WRP (World Raw Powerlifting), but also gave athletes a sense of local pride. I solved this by creating a modular badge system where the core typography remains constant, but the color palette and background illustrations adapt to the regional landscape.