Cross - "We want a logo that people can easily recognize"

Project Overview:

CROSS Real Estate, a premier real estate company based in El Salvador, aimed to establish a strong and memorable brand identity that would resonate with both local and international clients. Our objective was to create a cohesive brand that reflects CROSS’s values of trust, professionalism, and excellence in the real estate market. This project involved the creation of a logo and a comprehensive brand identity manual.



Logo Design:

The logo for CROSS Real Estate seeks to clearly convey the company's passion for real estate. It captures the essence of the brand in a distinctive and memorable design, communicating its mission with clarity and elegance.

• Style: The logo is an isologo, which unifies the symbol and typography into a single element. This brand identifier is commonly used in all applications.
• Meaning: The company name, "Cross," is the central element of the logo, highlighting its presence and relevance in the market. The integration of a house symbol intertwined with the name clearly reflects our dedication to the real estate sector.
• Color Palette: The use of gold in the logo conveys a sense of exclusivity and elegance, reinforcing the idea that at CROSS, we strive to provide exceptional experiences for our clients.



Brand Identity Manual:

To ensure consistent and effective use of the new brand identity, we developed a comprehensive brand identity manual. This manual serves as a guide for the company and its partners, detailing the correct usage of the logo, color schemes, typography, and other brand elements.

• Logo Usage: Guidelines for proper logo placement, spacing, and size across various mediums, including print, digital, and merchandise.
• Color Schemes: Detailed color codes and combinations for primary and secondary palettes, ensuring brand consistency in all applications.
• Typography: Specifications for primary and secondary typefaces, including font sizes, weights, and usage scenarios.
• Imagery: Recommendations for photographic styles and imagery that align with the brand’s aesthetic, emphasizing high-quality, professional visuals.





Vision:

To become the leading real estate company in El Salvador, recognized for our integrity, exceptional service, and commitment to our clients.



Mission:

To provide innovative and personalized real estate solutions that exceed our clients' expectations.



Values:

• Innovation: We constantly strive to find new and better ways to serve our clients, using advanced technology and creative approaches to solve problems.
• Commitment: We are dedicated to the success of our clients and to fulfilling our promises, working tirelessly to exceed their expectations.
• Integrity: We act with honesty and transparency in all our activities, always committed to doing the right thing.
• Professionalism: We ensure that every member of our team acts with competence, responsibility, and ethics in all interactions with clients and collaborators.



Implementation:

The new brand identity was rolled out across all touchpoints, including the company’s website, social media profiles, marketing materials, and office signage. We collaborated closely with the CROSS Real Estate team to ensure a smooth transition and provided training sessions to familiarize employees with the new brand guidelines.



Outcome:

The rebranding of CROSS Real Estate has successfully positioned the company as a trusted and professional entity in the real estate market. The new logo and brand identity have been well-received by clients and partners, enhancing the company’s visibility and credibility. The comprehensive brand identity manual ensures that the brand remains consistent and impactful in all future communications.



Conclusion:

This project underscores the importance of a cohesive and well-thought-out brand identity in establishing a strong market presence. By creating a logo and brand identity manual for CROSS Real Estate, we have laid the foundation for the company’s continued success and growth in the competitive real estate industry.