CROSS – Sale, rental, and property management in El Salvador



Cross aims to be a leading real estate company in El Salvador, dedicated to connecting buyers and sellers within the country’s property market. They offer a comprehensive range of services, acting as a trusted intermediary throughout the real estate transaction process. Cross prioritizes exceptional customer service and utilizes innovative technology to streamline the experience for their clients.



“We want to innovate the Salvadoran real state market”

This case study explores the development of a real estate platform for Cross, a visionary company aiming to become the leading intermediary for buyers and sellers in El Salvador’s property market. We detail how our web design expertise aided Cross Salvador in establishing a robust online presence from the very launch of their business.



Client goals

✦ Market Entry Strategy: As a new entrant in the Salvadoran market, Cross Salvador needed a strong online platform to establish brand recognition and attract users.

✦ Competitive Advantage: The platform needed to be user-friendly and feature-rich to differentiate themselves from existing real estate players.

✦ Streamlined Operations: Cross Salvador sought a platform facilitating efficient property listing management.



Our approach

✦ Understanding the Market: We collaborated with Cross Salvador to gain a deep understanding of El Salvador’s real estate landscape and user expectations.

✦ Platform Design: We designed a user-centric platform with the following functionalities:

○ A robust search engine allowing users to filter properties by location, price, type, and other relevant criteria.

○ Visually appealing and informative property listings with high-quality photos, detailed descriptions, and clear contact information.

○ The platform interface was localized for the Salvadoran market, ensuring clear communication in Spanish.

✦ Mobile Responsiveness: The platform was optimized for mobile devices, allowing users to search for properties and connect with sellers on the go.



The result

✦ By collaborating with Cross Salvador from the outset, we were able to design a real estate platform that will fuel their successful market launch attracting potential clients. The new platform is now a valuable asset, facilitating efficient operations and contributing to Cross Salvador’s growth within the Salvadoran real estate market.