A scandal with Wells Fargo Bank spurred Coastal Credit Union to re-establish their brand as standing in opposition to the mistreatment and exploitation that can often occur with big banks. I helped develop a new brand platform called “Bank Better” – and created a fully integrated campaign that offered people a “better way to bank” and outlined the clear differences between Coastal and the disappointing status quo from traditional banks.

"Bank Better" resulted in 50 million impressions and 531 new leads just in the first three months of the campaign.

Timeline: How long did the project take? Budget: How much did cost? Deliverables: List some deliverables that the independent gave. • Deliverable 1 • Deliverable 2 • Deliverable 3Newspaper & Magazine Ads

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