VERDÉA — Apricot Preserve |

VERDÉA — Apricot Preserve | Brand Identity & Packaging Design

VERDÉA is a conceptual premium orchard preserve brand created around the idea of natural ingredients, small-batch production, and timeless craftsmanship.

I developed the visual identity and packaging system for VERDÉA’s Apricot Preserve, focusing on an elegant, organic aesthetic with a warm and sophisticated character.

Scope of work: • Brand identity • Logo design • Packaging & label design • Product illustration • Brand layout system • Product mockups

The visual direction combines a muted botanical palette, refined typography, hand-drawn apricot illustrations, and subtle natural elements to create a premium yet approachable shelf presence.