Sunnies Market (passion project) Art Direction: Vintage, Funky, Groovy Year 2022 Sunnies Market is an existing business in Malaysia, selling vintage-styled and affordable sunglasses. However, I thought about their branding could be more prominent.

To channelling Sunnies Market’s main uniqueness of its vintage-styled eyeglasses, the update introduces a look that celebrates “the decade that design forgot” and dives straight into a heavy 70s look. Utilizing warm colours and funky typography, this refresh brings a much needed identity that distills the brand’s groovy and off the hook attitude that will help make it stand out in an increasingly competitive fashion market.