Tribal Tapestry Website Overhaul

About the Brand: Tribal Tapestry guides individuals on their journeys to discover and reclaim their ancestral heritage.

Live Site: https://tribaltapestry.com/

Problem Statement: The existing website lacked scalability, user engagement, and did not effectively showcase their diverse services. They sought a solution to enhance user experience, streamline product offerings and services, and integrate seamless e-commerce functionalities.

Solution: Collaborating directly with the Founder and another designer on the project, I spearheaded the overhaul of Tribal Tapestry's digital platform. My responsibilities included developing the frontend design with Webflow e-commerce and designing a backend dashboard (currently in development). Additionally, I provided strategic guidance through ongoing product analysis and competitor benchmarking.

Conclusion: The revamped Tribal Tapestry website successfully launched, receiving positive feedback for its user-centric design and enhanced e-commerce functionalities. It now serves as a powerful digital platform, effectively showcasing Tribal Tapestry's diverse services and facilitating seamless customer interactions.