Tribal Tapestry Website Overhaul

Project Overview

Industry: Healthcare / Wellness Client: Tribal Tapestry Summary: Revamped Tribal tapestry website with an improved interface with seamless Webflow ecommerce experience and membership portal.

About the brand: Tribal Tapestry guides individuals on their journeys to discover and reclaim their ancestral heritage.

I collaborated with the Founder and another designer on this project. My responsibilities included developing the frontend design with Webflow e-commerce, designing and developing user portal dashboard. Additionally, I provided strategic guidance through ongoing product analysis and competitor benchmarking.

The old website lacked scalability, user engagement, and did not effectively showcase their diverse services. The founder sought a solution to enhance user experience, streamline product offerings, and integrate seamless e-commerce functionalities.

I provided comprehensive product strategy services, continuously analyzing website structure, optimizing content, and benchmarking against competitors. This strategic approach aimed to strengthen Tribal Tapestry's market positioning and enhance user engagement. I led the frontend development of Tribal Tapestry's website, creating a modern and responsive design on Webflow. This involved ensuring seamless navigation and enhancing visual appeal to improve user interaction and satisfaction.

 

I integrated Webflow Ecommerce to facilitate streamlined product and paid service listings with Stripe payment integration. Furthermore, I designed and developed the membership portal using Memberstack to power gated content and membership logic. Automations were powered with Zapier and Airtable.

Conclusively, I prioritized SEO optimization to enhance the website's visibility and organic search rankings, ensuring broader reach and increased traffic.

The revamped Tribal Tapestry website successfully launched, receiving positive feedback for its user-centric design and enhanced e-commerce functionalities. It now serves as a powerful digital platform, effectively showcasing Tribal Tapestry's diverse services and facilitating seamless customer interactions.

Jon James, Founder Tribal Tapestry