12 Storeez

— Led design enhancement for 12 stories, adding 4 specialists: UX, communication and graphic designers. Refreshed design, increasing tasks to 20 per week and improving visual communication. — Reviewed email design, halving creation time and crafting over 50 templates. Currently issuing up to 10 emails per week, resulting in a 30% conversion increase in select campaigns. — Together with the team, we developed an advertising toolkit, reducing the time to create over 30 banners to 1 hour and increasing click-through conversion rates by 3-5%.

Art direction
 At 12 Storeez, I ran a small but proud department of communications designers. I was responsible for hiring, integrating and motivating employees who value beauty

Web projects 
I was also involved in the design of the website and individual web pages. I was focused on the narrative and development of the 12 Storeez on web

Social media
 Every clothing brand is thrilled to work its social media, and 12 storeez does so with a special passion. My main goal was to integrate design with native content

E-mails
 This is the most important communication channel of 12 Storeez, which we have rediscovered. We have rebuilt huge chains of trigger emails and optimized the creation of regular mailing lists that work even more efficiently.