Tochka bank

— Enhanced special projects, creating over 8 initiatives engaging 28,000+ entrepreneurs. 2,800+ endorsed the project manifesto; average project duration: 2 weeks. Resulted in increased event attendance. — Enhanced social media post designs with a component-based template system. — Developed a design system used for over 2 years, comprising 32 templates. Reduced post creation time to a few hours, ensuring consistent social media activity. — Redesigned online store “Univermag” with a UX designer, resulting in a 30% increase in customer engagement. Improved user experience led to a 20% boost in customer loyalty.

Special Projects 
In the Tochka we release special projects every 2-3 months. Usually these are sites with unusual mechanics, such as a mini-game, a collection or a book of promises

Social Media I was also responsible for designing the posts on social networks. There are a lot of them and they come out regularly, so I created a system of templates, and the posts were created by smm specialists

Univermag
 Univermag — is a store of special merch of Tochka, which is created in collaboration with famous brands and persons. I worked with the team to design its rebranding