Viñedos del Sol

Viñedos del Sol

Branding & Packaging

Athleeway

2024

[ EN ]

"Viñedos del Sol", a premium Mexican red wine brand, highlights elegance, exclusivity, and tradition. The logo design features a regal knight mascot, symbolising royalty and strength, while the colour palette of candy red and beige evokes the warmth of the Mexican sun and the rich tones of the vineyard. This cohesive brand identity extends to packaging design, including mockups of wine bottles, canned wine, tote bags, and more, all reflecting the brand's luxurious and modern tone.

The wine bottle label and canned wine packaging incorporate intricate patterns inspired by Mexican culture, creating a visually striking and memorable look. The tagline "SABOREA LA ESENCIA DEL SOL" reinforces the connection to the sun-drenched vineyard, enhancing the brand’s appeal to wine enthusiasts seeking exclusivity.

Viñedos del Sol blends logo design, merchandise mockups, and luxury packaging, establishing the brand as a distinctive and elegant wine brand in the competitive market.