Functional Drink Club
Atharva Wani
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Posted May 11, 2025
Crafted dynamic branding, logo, packaging, and identity design for a modern wellness drink brand focused on functionality and style.
Functional Drink Club
AthrvStudio
Brand Identity & Packaging Design
2024
Functional Drink Club, where every sip is a journey towards wellness and vitality. Our brand is dedicated to crafting innovative, non-alcoholic beverages that not only quench your thirst but also nourish your body and mind. At Functional Drink Club, we believe in the power of functional ingredients to enhance your lifestyle, whether you're seeking a refreshing pick-me-up or a rejuvenating boost.
Design
The design of Functional Drink Club embodies the vibrant energy of tropical paradise fused with the refreshing zest of citrus fruits. The color palette revolves around invigorating shades of orange and green, reminiscent of sun-drenched beaches and lush palm trees swaying in the breeze.
The sun symbolizes vitality, warmth, and positivity, reflecting the uplifting experience of enjoying our beverages. It serves as a reminder of the rejuvenating power of nature and the endless possibilities that each day brings.
Palm trees evoke a sense of relaxation and tranquility, transporting you to a serene oasis where you can unwind and recharge. Their iconic silhouette against a backdrop of azure skies symbolizes escape and renewal, inviting you to embark on a journey of self-discovery and rejuvenation with every sip.