Arcadia Beauty
Kristel Tariman
Brand Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe Photoshop
Canva
Meet Arcadia Beauty - a clean beauty brand in the Philippines that is focused on making simpler routines with better products. The brand aims to make high-quality beauty products accessible to the local market.
Services rendered:
Mini brand strategy - name conceptualization to creative direction
Brand identity - color palette, logo suite & typography suite
Campaign creative direction - initial product launch creative direction for photoshoot and social campaigns
Packaging - packaging design across products
The team reached out to Sunbask Studios wanting to do a brand refresh from their previous brand called "All Covered" as the founder felt that it no longer felt aligned to her vision. Sunbask Studios helped her and the team in having clarity on their vision and how to translate it over from renaming their brand to visuals that represented the refresh.
Sunbask Studios worked with the team from conceptualization to campaign creative directions which helped in ensuring brand consistency is placed.
