Asri Paradiso | Luxury Boutique Hotel

Have you ever wondered where the name of our hotel, Asri Paradiso, comes from? In Bahasa, Asri means a certain kind of beauty that pleases the eye and calms the senses. It is commonly used to describe a place or environment, typically one that has a soothing view and atmosphere, with lots of greenery and natural elements. On the other hand, Paradiso means paradise. The hotel’s goal is to provide our guests with an experience that makes them feel like they have stepped into their own paradise.

For this branding project, we utilized an earthy color palette that represented sustainability - a value that the hotel holds dear. The palette also represents the organic food that is served in the cafe, promoting a healthy lifestyle.

The palm tree icon symbolizes being one with nature and taking time to be with oneself. We opted for a minimalistic hotel logo to enhance the luxurious feel of the establishment.