MIRACO, a New York-based luxury jewelry brand, needed to scale its digital presence and move inventory for its high-ticket items (pieces ranging from $300 to $6,000). The challenge was to maintain a premium brand image while driving immediate, trackable sales in a highly competitive "attainable luxury" market.

I took over the management of the brand's paid advertising strategy on Shopify. To achieve high-intent conversions for $1,000+ price points, I implemented:

High-Ticket Ad Funnels: Targeted affluent segments with creative that highlighted MIRACO’s "Lightness of Luxury" (hollow-gold technology) and heirloom quality.

Performance Scaling: Optimized ad spend across platforms to focus on the highest-performing collections, such as the Crescent and Atlas lines.

Conversion-Centric Retargeting: Built custom audiences to re-engage site visitors who viewed high-value pieces, reducing the longer sales cycle typically associated with fine jewelry.

Shopify

Paid Ads Management (Meta/Google)

E-commerce Strategy

Successfully generated over $6,000 in sales within a single week. By aligning targeted paid traffic with MIRACO’s premium brand identity, I was able to drive immediate ROI while maintaining the brand's luxury positioning and high average order value (AOV).