Client: Flojo (Functional, Science-Backed Energy Drinks)

Objective: To announce the launch of the All-Flavor Variety Pack to existing customers and incentivize repeat purchases through a targeted 10% discount.

Platform: Designed and built using Stripo.

Flojo customers often stick to a single favorite flavor. The goal was to introduce the Variety Pack—a convenient way for fans to enjoy the entire range—without overwhelming them with text. The challenge was to balance the "science-backed" brand authority with a clean, lifestyle-focused aesthetic that drives immediate action.

The template was built in Stripo using a mobile-first, modular approach. I focused on a "Product-First" visual hierarchy to ensure the new packaging was the focal point.

Hero-Centric Layout: A high-impact hero section featuring the Variety Pack to communicate the "all-in-one" value proposition immediately.

Modular Product Breakdown: Used Stripo’s smart containers to create a scannable list of benefits (Lion’s Mane, Yerba Mate, Low Calorie) that align with Flojo’s minimalist branding.

Strategic White Space: Leveraged clean backgrounds to reflect the "mental clarity" and "focus" that the product provides.

Conversion-Optimized CTA: A bold, high-contrast button designed for "fat-finger" clicking on mobile devices, linked directly to the specific product variant.

I developed a sleek, professional email campaign that transitioned the customer from "curiosity" to "purchase" in three steps:

Awareness: Visual confirmation of the new Variety Pack.

Education: Short, punchy descriptions of the functional ingredients.

Incentive: A clear 10% discount code to reduce friction for existing customers.

Custom HTML/CSS Blocks: For precise brand typography and spacing.

Mobile Preview Optimization: Ensuring the 10% discount banner and CTA remained "above the fold" on all screen sizes.

Image Alt-Text Strategy: Optimized for accessibility and for users with "images-off" settings.