OLAPLEX France Visual Social Media Rebrand

As the skilled and driven Project Manager for Olaplex France May 2022 - January 2023, Nelle spearheaded the creation and execution of a captivating visual brand identity on TikTok and Instagram. Nelle's expertise lies in content creator outreach and on-set TikTok video production, ensuring that Olaplex's message reaches a wide and engaged audience.

With a keen eye for detail and a passion for creativity, Nelle orchestrated the launch of exciting new products like the lash bond, dry shampoo, and No. 3 rebrand, infusing each release with a unique and compelling narrative. Collaborating closely with content creators, Nelle ensured that their content aligns seamlessly with Olaplex's brand vision, resulting in impactful and shareable content that resonates with the target audience.

One of Nelle's standout achievements is the strategic collaboration with esteemed Olaplex ambassador Laurent Philippon and renowned hairstylist affiliate Anthony Gray. By harnessing their expertise and creativity, Nelle ensures that the TikTok videos featuring them leave a lasting impression and reinforce Olaplex's position as a trendsetter in the hair care industry.

Beyond her core responsibilities, Nelle takes on the critical role of Diversity Coordinator and Inclusion Consultant, recognizing the importance of representation and inclusivity in visual content. To ensure authentic and respectful representation, Nelle actively advises and supports the team in catering to the needs of diverse hair types, particularly focusing on black, afrocentric 3b - 4c hair, during TikTok shoots in France.

Nelle's leadership and passion for fostering an inclusive environment not only enhance the company's reputation but also empower Olaplex to connect with a broader and more diverse audience. By balancing her creative vision, project management skills, and commitment to diversity and inclusion, Nelle brings Olaplex France's TikTok and Instagram platforms to new heights, solidifying the brand's position as a leading force in the beauty industry.