Developed the Middle East’s first digital pharmacy

Grew users 12% MoM by ideating, developing & iterating the customer journey for a B2C eCommerce platform, from seed to pre-series A, improving product discovery, internationalization, subscription, and personalization

Cut time-to-market by 30% & increased product iteration speed by 50% by implementing agile methodologies 

Hiked conversion rate by 110% by conducting A/B testing & leveraging customer insights, optimizing checkout UX

Bolstered 10x business growth by setting up ERP processes (CRM, operations, finance), streamlining workflows

Reduced CPA by 45% by launching shopping ads & growing ad revenue from 0% to 25%, optimizing channel ROAS

Delivered 9% MoM organic traffic growth by heading SEO/SEM content & tech projects, driving search visibility